Fox Business Network Signs Distribution Deal
Eric Bolling, Live in Phoenix and Vegas? Sure, why not. Fox Business Network is finally getting the distribution they need to make put the channel on the map.
Fox Business Network is expected to announce this afternoon a new distribution deal, representing some 2 million digital subscribers to Cox Cable in several major markets, TelevisionWeek has learned.
The deal, which takes effect Jan. 1, will raise the 14-month-old FBN’s reach to nearly 45 million homes.
Cox had been one of the last large distributors to agree to carry Fox Business. Time Warner, Charter, Comcast, Verizon FiOS, AT&T and DirecTV already carry the channel.
Among the new markets FBN will reach are San Diego, Phoenix, Las Vegas, New Orleans and iconic investor Warren Buffet’s Omaha, Neb. TV Week
Fox is making inroads on the web with the Strategy Room; Bolling hosts the 3 o’clock hour for those you who can get away with live streaming the internet at work while we wait for the bear market to end.
Fox needs to work on Cablevision - much of Long Island cannot access the channel. With thousands of out of work Wall Streeters cooling their heels on the Island they could quickly boost their ratings.
Still, I would not count them out against CNBC as long as Jeff Zucker has a job at GE....he has worked his magic taking NBC to fourth place, and based on what I see on Twitter, CNBC is not a favorite of the fast money crowd.
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