10 Billion Videos Served, Monthly
Recent evidence would point to the fact that internet video is quickly replacing television as the medium of choice; when a teenager returns home, do you think they turn on their computer or the television?
American’s stream over 10 billion videos monthly, and 10 hours of video are uploaded to YouTube each minute.
Google is looking to exploit the trend through its YouTube property; Ad Sense is coming to YouTube:
Daisy Whitney
YouTube introduced a product today called “buzz targeting,” which tracks videos about to go viral and pairs them with ads.
It’s something Google CEO Eric Schmidt hinted at earlier this month on CNBC when he talked about new products coming out soon.
The new product predicts which videos are most likely to go viral by measuring acceleration of views, favorites and ratings activity. The service then allows advertisers to target their ads specifically to these videos on YouTube.
“Every advertiser hopes that their campaign will be the next big viral hit online, and they come to YouTube to reach the millions of video viewers who are on the site every day,” Shiva Rajaraman, YouTube product manager, said in a statement. “Buzz targeting lets them do both at the same time. They associate their brand with the hottest content of the day while reaching the most engaged users in our community.” TV Week
Google’s hour long Video AdSense primer is below, but the management is clearly looking to add another leg to the stool.
If you are looking to monetize video, check it out, the first 10 minutes will answer some of you questions.
Online video Advertising at Scale
YouTube Product Follows the Buzz
TV Week
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