A Trader’s Trifecta: Sex, Drugs and Google

The results of a recent psychology study are hardly surprising to anyone who’s spent any time on a trading floor: Our brains lust after money in the same way they crave sex.

The pleasure of orgasm, the high from cocaine, the rush of buying Google Inc. at $450 a share --- the same neural network governs all three, Knutson, 38, concluded. What’s more, our primal pleasure circuits can, and often do, override our seat of reason, the brain’s frontal cortex, the professor says. In other words, stocks, like sex, sometimes drive us crazy.

Of course, if you’d actually bought Google at $450, we doubt you’d be feeling too horny today.
Link Between Sex and Money [Bloomberg]

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