CNBC and New York Times Hook Up
The inevitable partnership between CNBC and The New York Times (NYT-NYSE) is now official; David Pogue’s recent appearances on the channel were a hint of what is to come.
New York Times Co and business news channel CNBC will share video and stories from each other’s Web sites, an alliance that could bolster them against an expected assault by News Corp.
Under the deal, New York Times articles will be posted on CNBC’s Web site, while the Times will use CNBC video for its site. “They have something we don’t have enough of—video—and we bring in-depth business reporting,” Larry Ingrassia, the Times’s business news editor, said in an interview. “You try to make alliances with partners who you think can add value to your report, and to whom you can add value,” he said.
The video clips will be two to three minutes long and will include items such as CNBC interviews with newsmakers in the business world, Ingrassia said. Reuters
Although they claim the deal is not specifically aimed at blunting the combined efforts of FOX Business and the Wall Street Journal, who should begin to cement ties in the years ahead, the claim is hardly credible.
This war of attrition is just beginning, and CNBC’s influence can only go down as Rupert Murdoch starts his siege of Fort Lee. As shareholders at the Times could attest, this could get ugly.
Update: We don’t do Jersey, except that Hunt party every fall at the track. CNBC is of course in Englewood Cliffs, and Rupert will soon drive them, lemming like, to their ultimate fate. Over the Cliffs.
New York Times and CNBC in Web deal
Reuters
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