FBN Launch Means Business

by StockJockey

Monday, October 15, 2007 - 9:36 am

The gloves are off.

Fox Business channel is live. And the schedule is as follows:

• 5-6am: FOX Business Morning Nicole Petallides and Jennifer Lee
• 6-10am: Money For Breakfast Alexis Glick, Peter Barnes and Liz MacDonald
• 10am-12pm: FOX Business Tom Sullivan and Cheryl Casone
• 12-2pm: FOX Business Stuart Varney, Dagen McDowell and Connell McShane
• 2-5pm: FOX Business David Asman & Co-Anchor TBD (hmmm… Liz Claman’s available Wednesday)
• 5-6pm: Happy Hour Cody Willard and Rebecca Gomez
• 6-7pm: Neil Cavuto
• 7-8pm: America’s Nightly Scoreboard David Asman
• 8-9pm: The Dave Ramsey Show
• 9-10pm: Cavuto (repeat)
• 10-11pm: America’s Nightly Scoreboard (repeat)
• 11pm-12am: Happy Hour (repeat)
TV Newser

There are several surprises. Eric Bolling has already made an appearance. Stocks Editor Elizabeth MacDonald was seen tromping around in Englewood Cliffs in the darkness, getting under CNBC’s skin and pretty much declaring war on the channel.

Roger Ailes is not messing around.

A new website is part of launch, which might teach CNBC a few lessons. The video’s actually work, and you can easily embed them in your site.

In an example of their populist approach FBN is also rolling out the FOX 50, a cross-section of Americana.

That’s why we at FOX Business decided to cobble together the FOX 50 (FOX50), an index of the largest U.S. companies that make the products you know and use every day. Think of it as the stock index of your life. It may not be a perfect snapshot of industrial America like the Dow Jones Industrial Average, or be as broad as the S&P 500, but it’s yours.

There’s an advantage in focusing on companies and brands you know. We’re not saying you must own these stocks. In fact, the only judgment we make with the FOX 50 is that they represent the stocks you should watch if you’re interested in knowing the health of the American consumer market.

And we want you to watch them, if for no other reason than because these are the best stocks to illustrate how the market is reliant on your behavior, how the decisions you make with your wallet affect the folks on stock-trading floors and in corporate boardrooms.

Be prepared to hear a lot about the FOX 50. We’ll keep an eye on these stocks, both on air and online. We’ll also update you from time to time when we make changes to the FOX 50, and tell you why.

Ray Hennessey is in charge of the website, and although it will likely evolve, it seems to be lightning fast and is easy to navigate. With a mortgage calculator and personal finance category, FBN is clearly going after the main street viewer, which dwarfs the size of Wall Street’s professional audience.

FOX 50
Fox Business