Mastercard Hires Mr. Bill
The next best thing to Mr. Shatner?
Sure, Mr Bill is a rockstar, and the New York Times is reporting that Mastercard (MA-NYSE) has hired him as their newest pitchman. This should easily propel Mastecard to $500.
MasterCard executives have found a new poster boy for the angst-ridden economy: Mr. Bill.
The small clay figure that appeared in “Saturday Night Live” short films three decades ago — being dismembered, pulverized and humiliated to his falsetto cries of “Oh, nooooo!” — will be the latest star of MasterCard’s “Priceless” campaign.
He is being revived as a debit-card holder who gets roughed up but keeps on going. The 30-second spot, to start airing next Monday, casts Mr. Bill as an urban professional on his daily routine:
Mr. Hands pours hot coffee on him (“coffee: $2”), a personal trainer launches him off a treadmill (“gym: $59/mo.”), and an opened briefcase flips him onto the windshield of a city bus (“briefcase: $120”). Mr. Bill, rolling with endless punches, just enjoys the ride home: “Making it through the day: priceless.” A voice-over adds, “For whatever comes your way, there’s debit MasterCard.” New York Times
The Times has the commercial, check it out at the link below on their website.
Mr. Bill Returns (in One Piece) to Pitch a Debit Card
NYT
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For those of you unfamiliar with Mr Bill, this ought to give you an idea.
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