Pomerol the Pits? Merlove Markets Merlot

Merlot has been a short since the movie “Sideways” was released, which of course sang the praises of Pinot Noir. Drinking merlot was seen to be very uncool, in what turned out to be another example of unintended consequences. After all, the movie ends with a bottle of Cheval Blanc, a blend of both merlot and cabernet franc. But merot lovers are fighting back, defending their grape in a new documentary that promises to be as entertaining for wine geeks as it will be for casual drinkers.

Merlove premiers June 27th at the Copia. The movie features an all-star cast of wine legends, who have a Mer-lust for Merlot:

Merlove is a documentary celebrating Merlot wine in response to the movie Sideways. Have the courage to embark on your own wine adventure. Merlove will help you learn more about wine, but it is your own experience that will guide your personal journey. As you try new wines you will gain love and appreciation for the gifts that wine can bring. Like anything in life, wine can be enjoyed and enhanced by sharing it with others. The bottom line is good wine is good wine and bad wine is bad wine, but that should not stop the adventure. The message of Merlove is that no single grape varietal should be singled out as superior or inferior to others. Enjoy as we interweave documentary style filmmaking with the animation of a bottle of Merlot wine named “Merlove” who must find a way to fill itself with love when aimlessly tossed into the ocean of mediocre Merlot wine.

We want people to know that Merlot is ready to be loved again by all and remember that every vintage has a new story to tell...
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The movie will even take you inside Chateau Petrus…

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Eveyone in getting into the act. Will baseball legend Tom Seaver make the wine hall of fame? If you did not see the profile on his new GTS Vineyards you can read it here.

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