Under Armour Targets Footwear Market at Investor Day

Originally Published In the News May 29, 2008 11:25 AM
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Under Armour’s (UA-NYSE) investor day is a chance for management to stress that they remain a growth company, and deserve a valuation associated with one.

Their initiatives, per Briefing.com, include:

1) Keep growing mens apparel business (greater than 20% in Q1)

2) Grow women’s apparel business bigger than mens (grew 30% in Q1)

3) Grow footwear bigger than apparel

4) International growth a large opportunity (96% of revs from U.S.)

The company’s international opportunities are immense, but building a brand like Nike is certain to take years, and remains a tall order. And as they attack the footwear market for runners, which they peg at a $2.5 billion opportunity, Nike is sure to push back.

Under Armour
Investor Day Webcast Archive

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