Unsafe At Any Speed

HEELYS, INC.
Common Stock
This is our initial public offering. We are offering shares of our common stock and the selling stockholders identified in this prospectus are offering an additional shares of our common stock. We will not receive any proceeds from the sale of the shares being sold by the selling stockholders. We expect that the initial public offering price for our stock will be between $ and $ per share.

Investing in our common stock involves risks. See “Risk Factors” beginning on page 6.

With stocks like CROCS all the rage, real estate in the toilet and hot IPO’s once again capturing Main Street’s imagination, it is a good bet investment bankers will try to feather their nests by throwing shit against the wall. 

Not long ago we used to challenge taxi’s all over the streets of New York on our roller blades. We also used to triple weight technology stocks. Ah, to be young and fearless.

Heelys are now more popular with children than technology stocks are with StockJockeys.

We are a designer, marketer and distributor of innovative, action sports-inspired products under the HEELYS brand targeted to the youth market. Our primary product, HEELYS-wheeled footwear, is patented, dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to skating by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into comfortable street footwear by removing the wheel. Read Form S-1 here

But with several accidents garnering media attention, can Ralph Nader be far behind?

As the popularity of Heelys, a type of skate shoe with detachable wheels in the heels, continues to soar (more than $44 million—the manufacturer’s net sales increased 106% from 2004 to 2005) so does the number of injuries to children. Use of this product can lead to concussions, fractures, lacerations and even death. This past March, a boy died while wearing his Heelys when he collided with a car. 10 worst toys list

Hospital Operating Rooms are apparently busier than HEELY retailers. If the bankers can get this deal to fly we will tip our hats to them.

But prospective investors might need a helmet.

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