Wide World of Advertising

Half of Wall Street reads this website, but our audience on Sunday won’t likely top the Super Bowl’s...and our monetization strategy pales in comparison…

For one day a year, TiVo users don’t bother using their machines:

Super Bowl Sunday is the one event couch potatoes have to watch in real time.

That’s why marketers are willing to shell out up to a $2.6 million for a 30-second spot on Sunday’s game. That sum, a new record, will give them an opportunity to connect with some 90 million people tuning into CBS’ (CBS-NYSE) broadcast.

But we are mulling our alternatives....and Madison Avenue is too

But there are plenty of other effective ways to spend $2.6 million advertising dollars. That sum could buy a marketer 50 different product placements on TV shows, movies, songs and video games, according to Nextmedium, a Calif.-based company that buys and sells “brand integration.” It could also buy two massive billboards in the middle of New York City’s Times Square, where a million people would see the ads each day for a full year, according to media services firm Zenith Media. Forbes

Speaking of sports, our attempt to uphold the honor of men against the better sex is approaching an important milestone...January is almost in the books. Has Dagen McDowell finally met her match?
Boys Town

Is Tom Marsico having a decent month?

Will Bill Gross crush our Mascot?

You will have to tune in tomorrow to find out...in eleven months the winner will experience the thrill of victory...and the loser the agony of defeat

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The content contained in this blog represents the opinions of 1440 Wall Street. This commentary in no way constitutes a solicitation of business or investment advice. It is intended solely for the entertainment of the reader, and the author. Underthecounter has no positions in any funds or securities mentioned.

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