Youtube’s Monetization Effort, Explained

Daisy Whitney, TV Week’s intrepid media reporter, swung by Youtube’s offices to get the straight scoop on their monetization efforts with Jordan Hoffner, director of their content partnerships.

This week’s edition of the New Media Minute features an exclusive journey into YouTube’s corporate headquarters where I sat down with Jordan Hoffner, director of content partnerships. We discussed ads on YouTube, popular misconceptions about YouTube, how the partner program works and doesn’t work, how networks like CBS can sell their own ads on YouTube, and what’s coming down the pike. Be sure to stay tuned all the way through for a very special ending! Daisy Whitney

Funny, there was not a skateboarding dog in site. Or in the lobby. But Google’s stock will certainly catch a bid when, and if, they start to see a return on their $1.6 billion acquisition. Although you should never say never, it is hard to see a scenario in which Youtube loses its dominance for user generated content. It is game over, and now Google can take their time doing it right.

Which they must be doing, given how slow of a start the are off to, although Jordan alludes to a few big deals in the works.

Daisy Whitney’s New Media Minute
April 6, 2008

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